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Podcast: Startup To Scale
Episode: 237. Innovation that Wins: Smarter Risk-Taking & Packaging Insights with Christy Lebor of Smashbrand
Description: Innovation is a buzzword in the food and beverage industry—but for emerging brands, it can be the difference between thriving and burning out. In this episode, Christy Lebor, Partner at SmashBrand, breaks down a practical approach to innovation that helps founders move beyond gut instinct into consumer-driven decision making.We’ll explore:How to avoid taking the wrong risks as an emerging brandWhy consumer testing—before launch—is your best insurance policyWhy packaging isn’t just design polish, but a core innovation driverHow to use packaging to improve velocities...