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Podcast: Keep Optimising
Episode: Marketplaces: How to Boost Amazon Sales with On-Platform Influencer Content, with Kathleen Kobel
Description: Kathleen Kobel is an Amazon selling expert. She’s spent the last 15 years helping over a 1,000 brands to launch and grow on the platform.Three years ago she doubled down on the Amazon Influencer opportunity – both earning over $250,000 in earnings herself, helping other influencers create better content AND helping brands recruit and manage the right affiliates for their program.Dive in:[04:32] Transition to Amazon Influencer Program[09:58] Influencer Videos on Amazon Listings[10:53] Amazon's Creator Connections Explained[15:10] Long-term Influencer Partnerships[17:38] Influencer-Seller Collaboration Dynamics[21:44] Influencer Strategy and...