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Podcast: Marketing Trends
Episode: Are You Search Result Ready? Ann Minooka on GEO & the LLM Buying Future
Description: What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era?Stephanie sits down with Ann Minooka, Chief Marketing Officer at Synopsys, to uncover how she’s redefining brand storytelling in one of the most complex spaces in tech. From repositioning a legacy company to pioneering demand generation strategies that deliver real pipeline, Ann shares her full playbook — including how AI is reshaping marketing, storytelling, and the future of customer search behavior.If you’re a CMO, marketing leader, or just fascinated by the intersection of AI, storytelling, and stra...