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Podcast: Education Marketing Leader with Chris Rapozo
Episode: Finding Mission-Fit Students in Higher Ed 🎓 | August Book Club
Description: This special episode of the Education Marketing Leader Podcast brings you inside our August Book Club meeting, where we discussed Chasing Mission Fit with the author himself, Bart Caylor. 📖 Chasing Mission Fit tackles one of higher ed’s toughest challenges: finding and connecting with the students who are the right fit for your institution. In this episode, Bart and our book club community of higher ed marketers dive into: ✨ Why avoiding generic claims matters more than ever ✨ The “short-order cook vs. chef” mindset shift in campus marketing ✨ Smarter ways to use metrics...