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Podcast: Inner Sircle
Episode: POV on Threads: August 2025
Description: On thie episode, I provide an updated POV on Threads. Transcript below:Let’s talk about Threads.On the surface, Threads shows promising user growth. But when you look closer, the daily engagement numbers are still really low compared to its biggest competitor, X. Right now, the average active user spends only about three minutes a day on Threads — versus twenty-nine minutes on X. That’s a huge gap.So what does that mean for food and beverage brands? Honestly, maintaining a presence on Threads just doesn’t look like the best use of time...