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Podcast: Sophie Alcorn Podcast
Episode: 242: Run Your Own Race: The Leap That Created Reebok with Co-Founder Joe Foster
Description: Join Sophie as she sits down with Joe Foster, the co-founder of Reebok, who takes us through the riveting transformation of a family legacy into a global powerhouse in the sports industry. Joe shares candid stories of how he and his brother Jeff bravely stepped away from tradition, defying their family's resistance to change. Their early days, influenced by national service and an unwavering belief in their vision, set the stage for Reebok's meteoric rise. This episode is a treasure trove of insights into the strategic division of responsibilities, with Jeff focusing on production and Joe steering other facets...