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Podcast: Blinkist Podcast - Interviews | Personal Development | Productivity | Business | Psychology
Episode: What Great Brands Do: Denise Lee Yohn on how not to be RadioShack | Business
Description: Today on the Blinkist podcast we have an interview with branding expert Denise Lee Yohn, author of the book What Great Brands Do.
In the interview, Lee Yohn and Ben talk about why all branding starts inside, and how exactly Sony implemented that idea when Lee Yohn was there. Then they get into what happened with brands like Saturn and RadioShack – remember them???
They also tried something new: Lee Yohn and Ben read brief bits from some of their favorite branding books. (Hint: neither of them picked Seth Godin!)
A quick intro to Lee Yohn: After her time as brand le...