Want to create an interactive transcript for this episode?
Podcast: The Brand Marketing Show
Episode: Brand Storytelling That Stops The Scroll: How to Stand Out In A Sea Of Sameness
Description: Here's a challenge for you: go to any brand's website in your category and read their "About Us" page. Then go to their competitors and do the same before comparing them all to your own. I'll bet you that 80% of them sound very similar.  "We're passionate about quality." "We use only the finest ingredients." "We're committed to sustainability." "Our products are handcrafted with care."  Blah, blah, blah. Everyone says this stuff. It's become industry wallpaper – technically there, but completely invisible because it's everywhere.  Here's the problem: when you'r...