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Podcast: CEO Sales Strategies
Episode: Sales Resistance Starts in the Brain: How to Shift Buyer Mindsets [Episode 201]
Description: Most sales objections don’t come from logic. They come from fear.In this episode of the CEO Sales Strategies Podcast, I sit down with Mitch Weisburgh to explore why resistance starts in the brain—and how leaders can shift conversations without pushing harder.We cover: ✅ The 5 brain-based resistance responses: Fight, Flight, Freeze, Habit, Mimicry ✅ Why objections are emotional before they’re rational ✅ How fear hijacks decisions long before logic has a say ✅ Why “certainty” can be a red flag that the brain has stopped listening<...