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Podcast: MarTech Podcast â„¢ // Marketing + Technology = Business Growth
Episode: The number one thing marketers do that drives sales teams absolutely crazy
Description: Marketing and sales teams clash over lead quality versus pipeline readiness. Kelly Hopping, CMO of Demandbase, explains why sales teams dismiss marketing's lead generation efforts. She reveals that sales wants fully qualified pipeline with verified budget, timing, and buyer intent rather than raw lead volume. The discussion covers how marketers can shift from vanity metrics like website visitors to pipeline metrics that sales actually values.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.