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Podcast: The Digital Marketing Podcast by Exposure Ninja
Episode: Why Your Marketing ROI is Low (and How To Fix It)
Description: Your marketing ROI is declining, and the traditional playbook isn't fixing it. This creates an unprecedented opportunity for businesses ready to evolve their approach.After analysing hundreds of marketing strategies for businesses generating £5-50m turnover, we've identified the five critical disconnects causing ROI to flatline: misaligned metrics, broken targeting, outdated channel mix, risk aversion, and ignoring AI search.The businesses fixing these issues aren't those with the biggest budgets — they're those making strategic adjustments that compound into transformative results.In this episode, Charlie and Dale reveal:The hidden disconnect between marketing met...