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Podcast: Channel Chat Podcast
Episode: #246 Maz Lopez: Sales and Marketing Must Work Side by Side
Description: Join Marc Sumner in the studio with Maz Lopez, Senior Channel Marketing Manager at AMD and one of our valued podcast partners. From hospital radio to the heart of tech marketing, Maz shares her journey and insights on: • How storytelling and partner collaboration bring AMD's products to life • The importance of relationship-building in a competitive tech landscape • Using AI to supercharge marketing — from crafting job specs to automating lead nurturing • Tracking ROI with data intelligence to prove marketing's impact on sales • The challenge and opportunity of account-based marketing across diverse regions