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Podcast: The Jim Hill Media Podcast Network
Episode: Scents, Sweets, and Storytelling: How Disney Hooks You with Smell
Description: Jim Hill and Lauren Hersey follow their cult-favorite “cup” episode with a deep dive into the most powerful sense in the Disney parks—smell. From Mickey’s PhilharMagic to burning Rome and popcorn-scented blowers, this episode explores how Imagineering has used fragrance for decades to spark emotion, trigger nostalgia, and boost sales. Plus, they dig into scented merch like candles, oils, and the plushie line that smells good enough to eat.
How scent became a secret weapon in Disney park design
Walt Disney’s original plan to use smells in Fantasia
The evolution of “Smelli...