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Podcast: The Jim Hill Media Podcast Network
Episode: The 57-Second Rule: How Disney Makes You Spend More After Every Ride (Ep. 38)
Description: In this episode of I Want That Too, Jim Hill and Lauren Hersey dive into the secrets behind Disney’s gift shops and why you’re always tempted to buy merch after every ride. From Mattel’s influence in the 1990s to the psychological tricks Imagineers use to boost sales, you’ll never look at a Disney gift shop the same way again. • The 57-Second Rule – How Disney learned that you need to see merch within 57 seconds of exiting a ride for the best chance of making a sale. • The Origins of Post-Ride Gift S...