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Podcast: The Jim Hill Media Podcast Network
Episode: The Marketing Genius Behind "I’m Going to Disneyland"
Description: In this episode of I Want That Too, Jim Hill, Lauren Hersey, and special guest Eric Hersey dive into the surprising crossover between Disney and the biggest sporting event of the year—the Super Bowl.
The origins of the legendary "I'm Going to Disneyland" phrase and how it all started with Jane Eisner’s brilliant idea.
Michael Eisner’s deep love of sports and how it led to Disney owning The Mighty Ducks and The Anaheim Angels.
The Super Bowl commercial game—why brands pay millions and how Disney’s new cruise line ad is making wave...