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Podcast: Holy Ghosting
Episode: Jesus as a Marketing Campaign: The Branding of White Christian Nationalism with Dr. Mara Einstein
Description: In this episode, Meg sits down with Dr. Mara Einstein, professor of media studies and author of the new book Hoodwinked, to dissect the billion-dollar “He Gets Us” campaign and the larger machine of white Christian nationalism behind it.We explore how evangelical marketing strategies are crafted to target vulnerable populations, why American exceptionalism is such a powerful theme in religious messaging, and how shifts in post-COVID culture, from rising loneliness to financial instability, are being leveraged for recruitment and control.From tithing campaigns that put churches before families, to courses and data companies shaping beli...