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Podcast: Let's Talk Loyalty
Episode: #147: Flying Blue from Air France KLM Group - Loyalty & Partnerships Insights
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.With over 18 million members around the world, Flying Blue is the frequent flyer programme for both Air France and KLM, and is positioned as a lifestyle programme that drives real commercial value for its partners.Gerben Sikkema shares some of the commercial benefits that partners can expect alongside the benefits of being associated with a premium brand.He also talks me through some of the latest innovative ideas...