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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: How Live Chat Influences the Buyer’s Journey and Boosts Sales Efficiency
Description: Do you know the communication preference of the engineers and technical buyers visiting your website? Some are quick to pick up the phone, others prefer filling out a form, while many now expect instant, human-powered responses. Nelson Bruton of Manufacturing Chats explores how live chat influences the buyer’s journey and boosts sales efficiency. In this episode, Wendy Covey is joined by Nelson Bruton, President of Manufacturing Chats and Interchanges, to explore the pivotal role of chat technology in enhancing customer communication for manufacturers and technical companies.They discuss how chat can shorten the buyer's jou...