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Podcast: News For Reasonable People
Episode: #2,468 - Jack Daniel’s maker scraps DEI policies after threat of ‘anti-woke’ boycott
Description: The maker of Jack Daniel’s whisky said it will pull back on its DEI initiatives, buckling to pressure on social media as an “anti-woke” activist said he was preparing to launch a boycott.
Spirits giant Brown-Forman Corp. — with a market capitalization of $21.37 billion — is the latest company to scrap its diversity, equity and inclusion program, following Harley-Davidson, Tractor Supply and John Deere.
Major firms that rely heavily on a red state clientele have been caving to boycott pressure from corporate activist Robby Starbuck, who said Jack Daniel’s was next on...