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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Investors Want To Know How the Business Will Be Successful
Description: Investors Want To Know How the Business Will Be Successful Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Most first-time startups pitch their product to the investor rather than their business. They often spend a great deal of time on how the product works. Investors want to know how the business will be successful, not how the product works. Shift the focus on the product from how it works to how it enables business success. Describe how the business will create the product at a reasonable cost. Show...