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Podcast: Office Hours with David Meltzer
Episode: Erica Groussman, Thoryn Stephens, Anna Runkle | IG Live
Description: Erica Groussman
TRUBAR, founded by Erica Groussman, has rapidly grown from a startup into a category leader in the protein bar industry, generating over $50 million in revenue in 2024 and expanding into 18,000+ retail locations including Costco, Whole Foods, Target, Walmart, Erewhon, and Amazon. Known for its indulgent, clean, plant-based bars free of gluten, dairy, soy, sugar alcohols, and harmful seed oils, TRUBAR has also launched TRUBAR Kids, a school-safe snack line. Despite early challenges, including pulling the company out of $7 million in debt, Erica’s determination and vision have transformed TRUBAR into a fast-growing, innovative brand with a lo...