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Podcast: Built by Business: Amazon FBA, E-Commerce, Brand Building
Episode: #508 - Your Brand Isn't Just an Ad Account
Description: Your brand isn't an ad account but most Amazon and e-commerce sellers treat it like one. In this episode of Built by Business with Andy Isom, Andy explains why over-dependence on ads is the silent killer of e-commerce brands, how rising CPCs are exposing fragile businesses, and what separates brands that survive from those that collapse the moment ad spend stops. Â You'll learn how to: Â Spot if you're treating your brand like an ad account. Build organic flywheels with reviews, content, and community. Balance ad spend with long-term brand equity. Â A...