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Podcast: BRANDED
Episode: Taylor & Travis, Putin’s Double, and Gen Z’s Cold Beer Crimes
Description: Beer, Rings, and Body Doubles: The Internet’s Attention EconomyGen Z is putting ice in their beer. Taylor Swift and Travis Kelce’s engagement feels more like a dynasty merger than a romance, with brands racing to crash the party. And online, people are debating whether Trump really met Putin in Alaska or a body double.In this week’s Branded, Ben Kaplan unpacks how these viral stories spiral, why brands jump on them, and what they reveal about culture, politics, and the attention economy in 2025.From Trump firing Fed Gov...