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Podcast: New Books in Business, Management, and Marketing
Episode: Martin Reeves and Jack Fuller, "The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future" (HBR Press, 2021)
Description: Today I talked to Martin Reeves and Jack Fuller about their new book The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future (Harvard Business Review Press, 2021). Since the 1990s, the fade rate (i.e., the inability of companies to stay out ahead of their closest rivals) has gone from sustaining a lead on average for 10 years to now merely a single year. So focusing on offer innovation alone won’t suffice. A company that will survive and thrive must re-imagine really every aspect of the company’s culture and operations to succeed. That move...