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Podcast: Retail Remix
Episode: The Experience Equation: What Retailers Need to Get Right
Description: In an age of instant delivery, why are so many consumers still making the trip to the store?In this episode of Retail Remix, host Nicole Silberstein sits down with Melissa Gonzalez, Principal at the design firm MG2, to explore why the in-store experience is still such a powerful tool for connection and conversion. Melissa shares how she helps clients turn physical retail spaces into strategic assets and digs into new MG2 research that explores the motivations and behaviors of Gen Z — spoiler: they’re showing up to stores with purpose.What...