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Podcast: Christopher Lochhead Follow Your Differentâ„¢
Episode: The Enduring Power of Positioning with Laura Ries (Part 2)
Description: On this episode of Christopher Lochhead: Follow Your Different, we welcome back marketing leader and author Laura Ries for the conclusion of their two-part conversation. If you haven’t listened to part 1 or would like to remind yourself where we left off, you can check it out here for a quick recap (FYD 405).Â
Laura shares insights from her new book, The Strategic Enemy, emphasizing the importance of defining what your brand stands against. The discussion covers lessons from her father Jack Trout’s legacy, the power of positioning, and the role of visual storytelling in marketing. Laura has bee...