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Podcast: Let's Talk Loyalty
Episode: SAS Group in Scandinavia - Global Alliance Strategy and an Award-Winning Campaign (#702)
Description: This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV.This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway.It is now Scandinavia’s leading airline, offering the most departures to, from and within Scandinavia.Like many airlines, the SAS Group has made significant changes to its corporate structure over the years and particularly this year to its global alliance strategy.