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Podcast: Can Marketing Save the Planet?
Episode: Episode 108: ‘Navigating the role of a Responsible CMO’ - 3-Part Mini Series’, Part 1 - Nick Lembo, Head of Marketing, Isometric
Description: “When it comes to climate – a brand cannot effectively power growth if it has an albatross around its neck, managing reputational risk is a huge part of a CMO's job today.”
In this episode of Can Marketing Save the Planet? we kick off our “CMO mini-series” and catch up with Nick Lembo, Head of Marketing at Isometric, a carbon registry on a mission to reveal trust in carbon markets.
Nick provides an expert breakdown of the carbon removal market he’s involved in, explaining how organisations can, and are, purchasing scientifically verified credits to offset their unavoi...