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Podcast: Keep Optimising
Episode: Marketplaces: How to Optimise Your Amazon Ads for Maximum Profit and Traffic with George Meressa, Clear Ads
Description: George Meressa is the CEO and Founder at Clear Ads, an expert Amazon Advertising Agency. Founded in 2011, they’ve helped 100s of brands from around the world increase their Amazon sales.Dive in:[05:04] Amazon Fees Impact Sellers' Profits[06:41] Amazon's Key Focus: Conversion Rate[12:39] Efficient Amazon Product Research[15:47] Optimizing Sponsored Brand Ads[18:13] Monitor Sales and Competitor Trends[20:41] "Optimizing Sales with DSP Advertising"[25:29] Insider Tips from George!The 4 Levels of Amazon AdsGeorge breaks Amazon ads into four simple levels.Le...