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Podcast: Fearlessly Authentic
Episode: Taking a risk on pretty weights. Natalie Holloway: CEO + Co-Founder of Bala
Description: Natalie Holloway is the CEO + Co-Founder of Bala with her husband Maximilian Kislevitz. Natalie and Max first thought to modernize the old-school wrist and ankle weights from the 1980's when they were on sabbatical in Southeast Asia after taking a yoga class. After an hour of light stretching, both felt unsatisfied. Afterwards, they began sketching out designs for a more fashionable, more functional wrist and ankle weight. Because the idea was conceived after a yoga class, they decided to name the company 'Bala', which means 'strength' in Sanskrit. In their first calendar year and in Feb 2020 they appeared on ABC's...