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Podcast: Screw It Just DO It with Alex Chisnall
Episode: Lord Bilimoria: How Cobra Beer Scaled Against All Odds
Description: In this Bite-sized Screw It Just DO It episode, I revisit my conversation with Lord Karan Bilimoria, founder of Cobra Beer, as he shares the story of how he built one of the world’s most recognisable beer brands from scratch. He launched during a recession, with no credibility, no resources, and fierce competition from global giants. What he did have was resilience, determination, and the ability to turn obstacles into opportunities. From selling only big bottles of Cobra in Indian restaurants to expanding across 40 countries, Lord Bilimoria explains the lessons every founder needs to...