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Podcast: Uncensored CMO
Episode: When Brands Stop Advertising - Dr Nicole Hartnett, Ehrenberg-Bass Institute
Description: Nicole is an advertising and media researcher with a particular interest in how to design effective advertising content.Her expertise spans advertising measurement, management and decision making, distinctive brand assets, brand performance metrics and consumer behaviour. She has published in international journals including the Journal of Advertising, Journal of Advertising Research, and the European Journal of Marketing. Nicole also has extensive experience conducting research projects for the Institute’s sponsors across industries and markets, and regularly presents seminars and workshops on various marketing topics.What we covered in this episode:Why Marketers are no...