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Podcast: Future Commerce
Episode: Capital and the Creator Economy: Two Conversations with Sari Azout
Description: Human CentricitySari is an early stage investor, a lead strategist at a startup studio, and a newsletter writer.“To me, being human-centered means you’re far more obsessed with the problem you’re solving than you are with a product that you’ve built. And what that gives you is the flexibility to evolve with your customer.” - Sari Azout“Being human-centered ultimately means that you don’t really sell your product. You sell your purpose.” - Sari AzoutThe brand ‘story’ is important for longevity. Brand stories and purposes are what resonates with consumers.“The story can’t be the marketing. The...