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Podcast: Grassroots Marketing
Episode: Jaunty's Strategy for Dominating the New York Cannabis Market
Description: Drew Cesario, Senior Vice President of Sales and Marketing at Jaunty, to the podcast, discussing Jaunty's strategy for maintaining its top-selling vape brand status in New York through strong retail partnerships and a focus on sales velocity. Drew detailed Jaunty's approach to scaling in the New York cannabis market, navigating regulatory challenges like the delayed seed-to-sale tracking system, and ensuring a reliable supply chain. He also discussed their future-proofing strategy beyond vapes, focusing on R&D and innovation to compete in the evolving market.Advertising Inquiries...