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Podcast: Grassroots Marketing
Episode: Honey Projects: Cultivating Conscious Cannabis and Psychedelic Wellness
Description: Jeffrey Miller, CEO of Honey Projects, joined Grassroots Marketing, to talk about Honey Projects' focus on small-batch, independent cannabis brands, advocating for conscious leadership and integrating storytelling from their documentary background into the cannabis industry. Miller also discussed the company's vision to bridge adult-use cannabis with psychedelic-assisted wellness, predicting a medical model for psychedelics while leveraging cannabis's current legal status to build infrastructure for conscious use and advocacy. Main talking points included award confidentiality, introductions, storytelling in cannabis, Honey Projects' cultivation approach, supporting smaller brands, bridging cannabis and psychedelic wellness, and the future of cannabis...