Want to create an interactive transcript for this episode?
Podcast: Lenny's Podcast: Product | Career | Growth
Episode: The ultimate guide to AEO: How to get ChatGPT to recommend your product | Ethan Smith (Graphite)
Description: Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer engine optimization, or, more simply, getting your product to show up in ChatGPT/Claude/Gemini/Perplexity answers. He’s discovered that ChatGPT traffic converts six times better than Google search—and most companies are completely missing this opportunity.In our conversation, we discuss:1. His 7-step playbook to rank #1 in ChatGPT2. Why ChatGPT traffic converts 6x better than Google<...