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Podcast: Looking Outside
Episode: Big companies optimize for profit, not the consumer - strategy advisor Peter McDonald
Description: If strategic planning in the consumer goods sector feels different right now, you’re not imagining it. For the past 15 years, leaders in CPG categories have struggled to build plans that deliver the kinds of predictable, reliable profit of days past. Former General Mills Chief Strategy Officer, and a leading independent voice in long range strategic planning, Peter McDonald joins us to discuss the shifting expectation of corporate strategy, where it is necessary to provide a long range lens into the future beyond a short term fiduciary focus. At the heart of this strategy challenge today is a preoccupation wi...