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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #97: Meta CMO & VP of Analytics Alex Schultz | Measuring the Unmeasurable
Description: What you can measure drives growth, but what you can’t often drives breakthroughs.Alex Schultz, Chief Marketing Officer and VP of Analytics at Meta (and author of the upcoming book Click Here), joins Jason Harris to unpack the soul and science behind decisions that move billions of people: the rebrand from Facebook to Meta, launching Threads to 400M MAU, the retention curve that signaled Ray-Ban Meta glasses were a hit, and why a great creative brief is the beating heart of iconic work.Key Takeaways:✅ Retention is the clearest signal of product-market fit—and the me...