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Podcast: The Ad Podcast
Episode: Victoria B. Lozano - CMO - Crayola LLC
Description: Victoria Lozano is Chief Marketing Officer at Crayola LLC where she oversees all aspects of marketing and consumer engagement for one of the world’s most iconic and cherished brands. For over 120 years, Crayola has been synonymous with nurturing children’s creativity. Today, it is recognized as one of the most culturally resonant, authentic, and trusted brands globally. In her role, Victoria leads Crayola’s consumer communications, partnership marketing, digital/omni-channel marketing, interactive app portfolio, and education marketing. Victoria also oversees Location Based Entertainment, which includes a portfolio of brande...