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Podcast: Pipeline Visionaries
Episode: Lead With Buyers Instead of Product
Description: This episode features an interview with Bruno Bertini, the CMO of 8x8, a CX platform that brings together business communications and interaction data in one place.Bruno discusses 8x8’s innovative marketing campaigns, particularly 'The Power of You,' which creatively leverages AI to feature customers in engaging ways. Bruno shares insights into their marketing strategy, the role of AI in scaling their efforts, and the challenges and rewards of pushing creative boundaries in B2B marketing. Guest Quote:"In B2B, the only way to cut through the noise is by doing something cre...