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Podcast: The SaaS CFO
Episode: Sequence Building The Leading AI Native B2B Billing and Revenue Platform
Description: On this episode of The SaaS CFO Podcast, host Ben Murray sits down with Riya Grover, co-founder and CEO of Sequence. Riya shares her journey from investment banking to entrepreneurship, including the story behind her first SaaS company in the restaurant industry and its eventual acquisition. She dives into the inspiration for Sequence—a modern billing and quote-to-cash platform designed to tackle the challenges of custom contracts and complex pricing models for scaling SaaS and B2B companies.Â
Riya opens up about the company’s pivotal shift from payments to revenue management, navigating tough conversations with investors, and b...