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Podcast: You Beauty
Episode: The Story Behind The Latest Viral Fragrance: From Divorce to 250K Waitlists
Description: From heartbreak to fragrance empire: How PHLUR became the Taylor Swift of scent When Chriselle Lim took over PHLUR in 2021, she was going through a divorce and wanted to bottle up loneliness itself, specifically, the scent of someone's skin that brings warmth when you're alone. What started as emotional therapy became a fragrance phenomenon with 250,000-person waitlists. This week on The Formula, Kelly chats with the woman behind PHLUR about turning personal trauma into business gold, why fragrance wardrobes are replacing signature scents, and how she built a community so devoted they'll blind-buy every release...