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Podcast: Podcast Editors Mastermind
Episode: The Three Buckets of Podcast Growth, with Adam Schaeuble
Description: Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients: Effort-based marketingPaid advertisingOrganic discoverabilityWe discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results.Key takeaways:The three buckets of podcast GROWTHEffort-based marketing is often the LEAST effective for growthOur clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorshipsOrganic discoverability is CRUCIAL for attracting the right audienceShow...