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Podcast: Business Growth Podcast
Episode: 390: COACH - 4x Stock Price in 2 Years // A MARKETING CASE STUDY
Description: LISTEN TO THIS EPISODE IF YOU WANT A BREAKDOWN AS TO HOW COACH IS MARKETING THEMSELVES TO A MAJOR ELEVATION IN THE LAST 2 YEARSIn this case study episode, I’m diving into how Coach completely repositioned itself in the last two years. Quadrupling its stock price and reestablishing itself as a must have name in the luxury market.We’ll break down how Coach shifted its demographic, created a luxury experience at a mid luxury price point, and used smart marketing moves (influencers, TikTok virality, outlet strategy, and bran...