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Podcast: Seize the Yay
Episode: Zara Seidler // On Bright Colours, Brand Building And Bringing Australia The News
Description: There would be very few Australians who haven’t encountered The Daily Aus at one point or another, consuming the latest headlines from around the world in unmistakably bright colours and a no-nonsense vernacular. Since 2017, TDA has been disrupting the media landscape by repackaging leading news stories in a digestible, engaging way for younger, traditionally news-avoidant audiences. What you may not know, however, is that a) it all began between two complete strangers, b) was all designed and executed at that initial blind coffee catch up and c) with both of them working outside of journalism and the...