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Podcast: Building A Better Brand®
Episode: From Cannes Lions to Creative Tech: How Braze's Mariam Asmar is Building Brands for the Future
Description: In this episode of Building A Better Brand®, host Tony Triumph sits down with Mariam Asmar, a global brand and marketing leader whose career spans advertising, tech, and creative innovation. From her early PR days at Time Warner to shaping campaigns for legacy giants like Coca-Cola and L'Oréal, to now driving creative strategy at Braze, Mariam brings a rare vantage point on the intersection of creativity, community, and technology. Together, they unpack the hype and reality of Cannes Lions, which they call “the Oscars of advertising,” and explore how tech has redefined brand building, customer engagement, and creative accoun...