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Podcast: Your Intended Message
Episode: Strategy before messaging: Stop “talking to everyone” and start growing: Shay Prosser
Description: Targeted messaging wins: why “market to everybody = market to nobody”
Plateaued growth? Check your vision, strategy, and team empowerment
Episode 274 (Shay is based in Charlotte NC)
In this conversation with Shay Prosser, we explore:
why strategy must come before messaging
how interviewing customers sharpens language that resonates
the danger of “laundry list” offerings and what to say instead
how clear targeting helps the right people self-select (and others opt out)
how to set do/don’t-do boundaries so teams deliver consistently
a simple way to stop scope...