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Podcast: Behind the Growth
Episode: Rohit Prabhakar on Evolving From AI Add-Ons to AI-Native Systems
Description: Rohit Prabhakar, Global Head of Experiences & Capabilities at Visa, joins Mudassar Malik on Behind the Growth to explore how leaders can move from AI add-ons to AI-native marketing ecosystems that deliver hyper-personalized experiences at scale. With a career spanning technology, product, and marketing, Rohit grounds the discussion in two priorities: customer obsession and business enablement.He outlines a two-track AI adoption model: use AI as a partner to incrementally improve existing systems, while also reimagining processes from the ground up to remove legacy constraints. At the core is unified, high-quality data, breaking down silos so machine learning...