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Podcast: Ellevate Network: Conversations With Women Changing the Face of Business
Episode: E495 | The Foundation-First Playbook: A Practical Guide to No-Waste Marketing
Description: Award-winning marketing strategist and entrepreneur Sacha Awwa (Founder, SAMG; Co-founder, My Marketer Mentors) joins Anusha Harid-Paoletti to demystify why marketing feels complicated—and how to make it simple, measurable, and effective. Drawing on 22 years across the New York Times and high-growth startups, Sacha lays out a foundation-first approach: clarify mission/vision, nail the Four W’s (why, who, way, what), define accurate ideal customer profiles, and build customer-market fit before spending a dollar on channels. She shares a right-sized MarTech stack (GA/Search Console, CRM/ESP) and how to use AI tools (ChatGPT, Claude) to accelerate research and planning. We d...