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Podcast: The Brand Marketing Show
Episode: How We Transformed Our Beauty Brand in Just 30 Days: The Secret Strategy Revealed
Description: Want to see what happens when you stop wasting money on marketing to the wrong customers? We were burning through our ad budget on Meta, showing skincare ads to everyone and anyone. The problem? We were in one of the most competitive categories online, customers couldn't try before buying, and we were accidentally running campaigns that repelled our ideal buyers – simply because they were ads we could see working for many other brands. Sound familiar? That's when we worked with Dr Ross Honeywill to apply his NEO framework – a psychology-based approach that targets cust...